Anti-Immigration Messaging on YouTube (2022)

“‘Immigration Will Destroy Us’ and Other Talking Points” and the accompanying toolkit Popping the Immigration Filter Bubble reports on the impact, tactics, and reach of anti-immigration narratives on YouTube. See the full report PDF (large) and toolkit PDF (large).

I designed the report and all launch materials, including social, web, and email graphics, working closely with the Head of Digital Storytelling and Research to create an ominous, collagey theme and photoillustrations to complement our messages.

Selected pages from the toolkit, a style guide for content creators to move the middle on immigration issues:

Selected social media launch graphics: